Logo design and visual identity

Who is this service for?

This service suits new businesses, personal brands and companies bringing consistency to an existing identity. If a logo already exists, we first establish whether it needs changing or whether typography, colours and layout are the main issue. Not every identity project needs to start again from the beginning.

How a logo differs from an identity

A logo is a mark that identifies the business. A visual identity also establishes colours, typography, proportions and recurring layout elements. A business card, presentation and website do not need identical compositions, but they should feel related. That makes the intended applications useful input at the brief stage, rather than something to think about only when the files are ready to export.

Checking real applications

A mark needs to be considered at small sizes, on light and dark backgrounds and in simplified colour versions. Detail that works in a large preview can disappear on a phone screen or in print. Within the agreed scope, we assess the logo in specific business materials. Mockups help communicate a direction, but the decision should also consider how legible the mark is by itself.

Files and practical identity guidance

We establish where files will be used: on a website, in social media, in presentations or by print suppliers. Vector and raster formats serve different purposes. A wider identity can include colour definitions, typography and basic usage guidance. Fonts, photos and other assets need appropriate licences for the intended use; availability on the internet is not evidence of permission for commercial use. The handover should make the agreed applications understandable to the people maintaining the brand.

How we work together

1. Understand the brand, audience and practical requirements.
2. Agree visual direction and how the design will be presented.
3. Refine the chosen solution using consolidated feedback.
4. Deliver approved variants and the agreed applications.

Scope and quotation

The quotation defines proposals, revision rounds and applications. Naming, communication strategy and trademark registration are not automatic parts of a graphic design project. Before adopting a name or mark, the business should establish the legal checks it needs. The design brief should distinguish those responsibilities from the visual work.

Examples and portfolio

The gallery includes the Klaudia Wojtczak mark and labelled concepts such as LUNORA and VERDELLE. Those labels distinguish presented designs from visual exercises; the mockups should not all be interpreted as commissioned client projects.